Eight templates that actually get a reply.

Subject: A small ask (60 seconds)

Hi {{first_name}},

Last week you mentioned {{specific_thing_they_said}} — that genuinely made my day.

Would you be open to writing two or three sentences I could put on our website? I've made a quick link that handles the format — name, role, company, a rating, and the quote. Takes about 60 seconds, you can edit until you're happy with it, and nothing goes live without your approval.

{{collection_link}}

No worries at all if it's not a good time. Either way, thanks for being a customer.

— {{your_name}}

Subject: Quick testimonial request for {{product_name}}

Hi {{first_name}},

You've been using {{product_name}} for {{months}} months now and I noticed you {{specific_outcome — e.g. shipped 12 walls, processed 50K events}}. Congrats on the milestone.

We're refreshing our website with real customer stories. If you'd be willing to share a sentence or two about how {{product_name}} fits into your workflow, I'd be grateful.

Here's the link — it asks for your name, role, company, a rating, and the quote. You'll see exactly what gets published before you submit, and you can edit anything at any time:

{{collection_link}}

Happy to share a draft if it's easier, just reply.

Best,
{{your_name}}

hey {{first_name}} — random ask, do you have 60 seconds to drop us a quick testimonial? love what you said about {{thing}} the other day and would love to put a version of it on the site

{{collection_link}}

zero pressure, ignore if busy 🙏

Subject: Congrats on {{milestone}} — and a small favor

Hi {{first_name}},

Saw you hit {{milestone}} this week — that's massive, congrats.

If you've got 60 seconds, would you be open to writing a quick testimonial about that journey? I've set up a link that handles all the format stuff — you just write the quote, pick a rating, and submit. You approve before anything goes live.

{{collection_link}}

Whether you do it or not, congrats again. It's been great to watch from our side.

— {{your_name}}

Hi {{first_name}},

Thanks for the {{like/comment/share}} on the {{topic}} post — really appreciated it.

Since we're both in the {{industry}} world, I wanted to ask: would you be willing to write a short testimonial for {{product_name}}? Two or three sentences about your experience.

I've made it as low-friction as possible — short form, you control the wording, nothing publishes until you approve:

{{collection_link}}

Totally fine if not. Either way, see you around the feed.

— {{your_name}}

Loved that you just {{action — shipped a wall / hit 100 signups / etc}}.

Mind sharing two sentences about your experience? We'd love to feature you on our site (with your approval, of course).

→ Write a quick testimonial ({{collection_link}})
→ Maybe later (dismiss)

Subject: re: A small ask

Hi {{first_name}},

Bumping this gently — totally understand if testimonial-writing got pushed down the list.

Two more options if the form felt like too much:
1. Just reply to this email with the sentence; I'll format it for you.
2. Say "skip for now" and I'll never bother you about it again.

{{collection_link}}

Either way, no hard feelings.

— {{your_name}}

Subject: Following up from our call

Hi {{first_name}},

Great call earlier — thanks again for {{specific_thing_they_said_on_the_call}}.

While it's fresh, would you be willing to put that into a short testimonial we could feature? Same thing you said on the call would be perfect.

{{collection_link}}

Takes 60 seconds, you approve before publish.

— {{your_name}}